CLUTTER

Consider this from the 'Experiology School of Thought". For the past ten tears, we have witnessed a change in the hotel industry. A change that comes in the form of architectural enhancement, interior design makeovers and even the immersion into a mid-century modern lifestyle revival. Hard goods, case goods, FF&E have been at the forefront for a decade now. What I find interesting is that when I stay at anyone of the many outstanding Marriott International properties there are around the world, beneath the new desk lamp or adjacent to the signature bed, tucked in a drawer and hidden from sight, you will find a book. A book that is baked with tradition and heritage - the founding principles on which the entire brand was built. The Spirit to Serve. One would think that this book should be in plain sight, a tribute to what has made the company so great over the years and have it readily available for her guests to absorb. When I asked an industry professional why they thought the book was hidden away, he answered quite simply, 'clutter'. To me, the symbolism is quite strong. 'Clutter' is a design ethic and thus design is overpowering the core essence of the company - The Spirit to Serve. Something to talk about over a glass of wine perhaps.