ORLANDO, Florida, April 2nd, 2010 – Experiology LLC will spearhead an innovative brand identity initiative for hotel properties being led by The Egyptian General Company for Tourism and Hotels (EGOTH), a subsidiary company of The Holding Company for Tourism, Hotels and Cinema (HOTAC) one of the largest holding companies in the Middle East / North Africa region.
Experiology LLC, an Orlando-based international creative consultancy firm, specializing in the luxury market niche, will begin work immediately to establish a common identity for the current nine historic properties under EGOTH to reach new markets. Experiology will draw together the hotels with a unifying theme of historic authenticity and grand service delivered in palatial settings.
Mitch Gorshin, President and Chief Creative Officer of Experiology LLC said, “We have a unique opportunity in front of us to gather the forces of these historic Egyptian hotels and make them stand apart from the prolific hotel landscape that exists today. Each property has its own unique story, but together we will convey a common one -'The Historic Hotels of Egypt'.
The renowned brands that will manage properties within the Historic Hotels of Egypt Collection include Marriott, Oberoi, Sofitel, Helnan, The Rocco Forte Collection and Ritz Carlton. Several of the hotels within the portfolio, including the legendary Shepheard Hotel, are owned by HOTAC.
Once joined, the Historic Hotels of Egypt will be recognized as some of the world’s most luxurious and stately hotels where travelers will be able to combine the thrill of visiting Egypt’s timeless treasures with the exquisite pleasure of experiencing its legendary hospitality.
For further information please contact: Mitch Gorshin at mitch@gorshin.com
