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Experiology Makes 'Experiential Vitality' the Cornerstone of The Cairo Marriott Hotel Restoration
February 8, 2010 – Experiology LLC of Orlando Florida is an operating participant in the revitalization of one of Cairo’s premier historic hotel properties, The Cairo Marriott Hotel, formerly known as the Al Gezira Palace. The hotel will soon be completely restored to its legendary glory revealing enhancements that will go well beyond architectural renovation to encompass the complete guest experience.
The new Hotel Business Positioning for The Cairo Marriott Hotel, established by Experiology LLC, defines the property as "A Masterpiece for Guests of Honor." The new positioning articulates the property’s return to the authentic Egyptian hospitality, elegance and tradition that made the original Al Gezira Palace a favorite destination for luminaries visiting Egypt for the opening of the Suez Canal.
Mitch Gorshin, Chief Creative Officer of Experiology LLC says, “It is time to bring The Palace back to life. It is time for a new generation of discerning clientele to discover the inherent pleasures of this pillar of Egyptian civility.” Unique guest programming for the hotel and innovative theatrical training for associates will enhance the architectural restorations that the hotel is undergoing.
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